Rebūke releases debut album World Of Era

Rebūke built his name across labels including the likes of Drumcode, Dirtybird, Trick and Afterlife before landing on his imprint, ERA, where World Of Era — his 15-track debut album — arrived 1 August. It isn’t simply a collection of tracks stitched together, but a record built with intention behind each one; Rebūke has described it as “a fictitious city where each track is accompanied by a story that takes a bird’s-eye snapshot of a different scene.” Au/Ra, who sings on Ignite, the album’s lead single, is among its guests. deadmau5 features separately on Endless, and Greta Svabo Bech is credited on Erase.

The album’s rollout leans on visuals as much as sound. A decent visual once cost ten to thirty thousand dollars, Rebūke has said, but AI has made the field far cheaper and “super saturated” — a shift shaping the World Of Era tour, which he says will pair “new visuals and content” with “a hybrid of both DJ sets and visuals.” His career runs back to 2018, the year Along Came Polly first broke through and dominated dancefloors, and includes a performance during Anyma’s Sphere residency in Las Vegas.

Rebūke has cited cinema as a direct influence: “I’m a big fan of cinema and the correlation music has with a visual or a scene in a film, like in Bladerunner,” he’s said. He traces his own restlessness back further: “I’ve always been really bad at school in the sense that I don’t take direction very well.” Au/Ra, who guests on the album, put it more simply: “Rebūke’s sound and visuals fit so well in my world.”